Ed Ruscha
And The Great American West

Ed Ruscha, Standard Station, 1966, color screenprint, 25 5/8 × 40 inches (65.1 × 15.7 cm). Published by Audrey Sabol, Villanova, PA. Fine Arts Museums of San Francisco, Museum purchase, Mrs. Paul L. Wattis Fund, 2000.131.5.1 © Ed Ruscha

Ed Ruscha, Standard Station, 1966, color screenprint, 25 5/8 × 40 inches (65.1 × 15.7 cm). Published by Audrey Sabol, Villanova, PA. Fine Arts Museums of San Francisco, Museum purchase, Mrs. Paul L. Wattis Fund, 2000.131.5.1 © Ed Ruscha

"Ed Ruscha and the Great American West" at the de Young Museum, San Francisco, California.

On view July 16 through October 9, 2016.


"Ed Ruscha and the Great American West" includes 99 works that reveal the artist’s engagement with the American West and its starring role in our national mythology. This exclusive exhibition has been organized by the Fine Arts Museums of San Francisco and celebrates the career of one of the world’s most influential and critically acclaimed artists.

In 1956, at the age of 18, Ed Ruscha left his home in Oklahoma and drove a 1950 Ford sedan to Los Angeles, where he hoped to attend art school. His trip roughly followed the fabled Route 66 through the Southwest, which featured many of the sights—auto repair shops, billboards, and long stretches of roadway punctuated by telephone poles—that would provide him with artistic subjects for decades to come.

Nine sections reveal Ruscha’s fascination with the evolving landscape and iconic character of the “Great American West” in symbolic, evocative, and ironic renditions. These include works that depict gasoline stations, long an important element of Ruscha’s work, as well as others that comment on Los Angeles and the film industry, such as his famous “Technicolor” images of the Hollywood sign. The exhibition also includes works in which a word or phrase is the sole subject, often depicted in a variety of forms that simulate poured liquids, cut ribbons, or spray paint.

Ruscha continues to work steadily at the age of 78, and this exhibition includes prints made as recently as 2015. He maintains a studio in the California desert and makes regular road trips through the spare and evocative landscapes that first inspired him as a young man. Ruscha has now worked in California for more than 50 years, and this exhibition celebrates his long commitment to exploring the American west as both romantic concept and modern reality.

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